![]() “We try to maintain simplicity by making sure that it’s clear why everything is where it is. Though Instagram users may not appreciate the buttons being relocated, Stein says, in tests, people came to adapt the changes. However, Stein says the main signals Reels personalization algorithms use are based on data coming from engagement within Reels, like whether you liked a video, for example. It can inform its own personalization algorithms for Reels based on what users are doing elsewhere in its app, and even on Facebook if the user connected their account. TikTok partners with Shopify on social commerceīut Instagram has one big advantage in this battle: user data. While this doesn’t replace the swipe gesture to get to the Camera, it does give all the different post formats a more equal footing. Here, you can either pick photos or videos to post to your Feed, or scroll over to choose to post to your Story, Reels, or go Live. ![]() When tapped, the relocated Compose button will now take users to a redesigned Camera experience, too. Simplicity, given the wide range of products Instagram now offers, could become a challenge. “The way we think about this update is that we’re trying to make it really easy to use an expanded suite of products now available on Instagram, while maintaining a simplicity,” explains Instagram’s director of Product Management, Robby Stein. That Instagram would minimize the button’s importance in this way is a testament to how much of its future relies on making Reels work. That said, it cannot be understated how significant it is to relocate a Compose button in an app that relies on user-generated content. And the change could encourage more creators to share their Reels, given the now high-profile position given to the product. Instagram, on the other hand, would argue that it’s still early days for its Reels short-form video in its app.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |